"Embrace Digital Technology To Remain Relevant", Popular Broadcaster, Soji Omotayo, Tells Colleagues

 

Popular Broadcaster, Soji Omotayo, has advised Broadcasters to embrace technology to survive and thrive in the digital era.

According to the seasoned broadcast journalist, Broadcasters must leverage on innovations and streaming services, such as artificial intelligence (AI), to meet changing consumer demands for on-demand, personalized, and interactive content across multiple devices.

Omotayo, who gave the suggestion during his appearance on ALANGERE Programme hosted by Kolawole Atanda popularly known as KASNATY SUGAR, said only the creative broadcasters will survive the current tide of innovations.

The Ekiti-born Penpusher fondly called SOJ explained that he remained relevant in the broadcasting industry because of his ability to adapt with introduction of technology.

The Presenter of 'Inside Life' programme added that practitioners in the media and entertainment world must not joke with their education but always seek knowledge.

“A time will come when boys will be separated from men especially with the wave of advent of technology we are now, so broadcasters must keep upgrading themselves in terms of education

“This has helped me to switch smoothly from Journalism to Broadcasting and as well to remain relevant in the media and entertainment business home and abroad

“Social media has turned many mechanics to broadcaster but despite that whoever wants to remain in the media and as well not to run afoul of the ethics of the profession and also to set us apart from amateurs”, he concluded.

Baaroyin Apedeara while recalling some of the ugly incidents he had faced in the profession, thanked his followers and fans, as well as his colleagues and musicians for their supports towards his brand.

Watch the interview; https://www.youtube.com/watch?v=mFGpmoL2B2w&t=26s